23 February

HarperCollins Focus launches new Fiction imprint Harper Muse

First novel set to release October 2021

(Nashville, Tenn.) February 23, 2021—HarperCollins Focus announced today the launch of its new book imprint, Harper Muse. Expanding the publishing company’s footprint into general market adult fiction, Harper Muse will be under the direction of vice president and publisher, Amanda Bostic. Based in HarperCollins Focus’ Nashville location, the imprint will focus on women’s fiction, historical fiction and southern fiction categories with stories that resonate with Millennial and Generation X readers.

“Stories have a profound ability to connect people—especially in the fragmented world we find ourselves in today, and I could not be more thrilled to be launching HarperCollins Focus’ first fiction imprint, Harper Muse,” said Bostic. “We want Harper Muse to be a place where readers can escape with novels that offer hope and encouragement throughout the day—the kind of stories that continue to run through your mind days after you have put the book down.”

The imprint’s debut novel is set to release in the fall of 2021 by New York Times bestselling author and beloved novelist, Patti Callahan. Once Upon a Wardrobe, a historical novel set in 1950 will be Callahan’s sixteenth published novel.

“The power of story to impact and change us, to connect us to each other and to open our hearts, is not only the inspiration for the new HarperCollins imprint Harper Musebut also for my new novel Once Upon a Wardrobe,” said Callahan. “I am endlessly fascinated by the stories that captivate our collective imagination, and I’m delighted that my newest novel, a story inspired by Narnia’s ability to captivate and enchant us the world over, will be the debut for this visionary new imprint.”

In addition to Callahan, Harper Muse has signed other well-known authors like New York Times bestselling authors Ariel Lawhon (I Was Anastasia, Doubleday Books) and Kristina McMorris (Sold on a Monday, Sourcebooks Landmark), and Susan Meissner (The Last Year of the War, Berkley).

The imprint is set to release three titles in 2021 and seven in 2022. Harper Muse is part of HarperCollins Focus’ key objectives to connect with great writers and readers who rely on the global reach and distribution network of HarperCollins Worldwide. For more information and to sign up for the imprint’s newsletter, please visit www.harpermuse.com

About Harper Muse:

Launched in February 2021, Harper Muse is the newest imprint under HarperCollins Focus. With an emphasis on general market adult fiction, Harper Muse is designed for the purpose of illuminating minds and captivating hearts through story—effectively serving as an extension of HarperCollins Focus’ mission to connect with great writers and readers. For more information, visit www.harpermuse.com or follow us on Instagram, Pinterest and Facebook at @harpermusebooks.

About HarperCollins Focus:

HarperCollins Focus, LLC owns and operates a collection of publishing imprints, that enlighten and empower readers to transform their hearts and minds, connecting through story, advice, mentorship and community. The company’s mission is to inspire the world with content that equips people to lead lives of significance, integrity and purpose. Current publishing imprints include HarperCollins Leadership, Harper Horizon, and Harper Muse. The company also operates HarperCollins Leadership Essentials, a destination online community dedicated to accelerating personal and professional development. The company is based in Nashville, TN. For more information go to www.harpercollinsfocus.com.

Contact:     Casey Harrell

                   Sr. Director, Corporate Communications

                   tel:    615.902.1109

                   web:   casey.harrell@harpercollins.com

04 February

How a Missed Date Turned into The Nation’s First On-Demand Warm Cookie Delivery Brand: Tiff’s Treats Founders Sign Book Deal with Harper Horizon to Tell All

In upcoming book, Tiff’s Treats’ Tiffany and Leon Chen share secret ingredients to their success and challenges overcome in building a brand on the brink of national expansion

AUSTIN, TEXAS, February 2, 2021 — Tiff’s Treats, the beloved Austin, Texas-based brand that created the warm cookie delivery concept, today announced its founders Tiffany and Leon Chen have signed a book publishing deal with Harper Horizon, an imprint of HarperCollins. The book will inspire entrepreneurs and dreamers with the unlikely story of how the two took Tiff’s Treats from $20 and a college apartment kitchen to a rapidly growing brand with millions of customers, $85 million in funding and a valuation in the hundreds of millions of dollars.

“We are very excited to work with Harper Horizon to bring you the story of Tiff’s Treats!” said Tiffany Chen, co-founder and president of Tiff’s Treats. “From 19-year-old college students starting in our apartment kitchen to where we are today—over 1,600 employees and 64 locations and growing—Leon and I can’t wait to share with you all of the highs, the many lows and plenty of misadventures along the way.”

In their first book, the Chens prove the American dream is still achievable with a behind-the-scenes look at how they built a first-of-its-kind on-demand delivery concept while juggling college classes, hustling for years to earn a profit, adding marriage and twin children to the mix, and eventually, introducing warm cookie delivery to new markets across the U.S. The book will detail some of the couple’s favorite “warm cookie moments”— Tiff’s Treats’ true magic, the moment of human connection and happiness their warm cookies facilitate—with customers over the years. And to the thousands of cookie fans who have requested recipes or drooled over Tiff’s Treats’ cookie beauty shots: the book will not disappoint. For the first time ever, the Chens will share homemade versions of some of their recipes, inspired by Tiff’s Treats’ most popular Flavors of the Week.

“At Horizon we look to partner with authors who share the mission and values of our imprint: hard work, collaboration, and a willingness to dream big and give back. Tiff and Leon embody all of these characteristics – and more. We are proud to be partnering with them on their first book project,” said Andrea Fleck-Nisbet, Publisher of Harper Horizon.

The Chens say they hope that sharing the joys they’ve experienced and the challenges they’ve overcome during their journey to success will motivate others in pursuit of their big dreams. The book is scheduled for release in early 2022, with pre-orders starting this year.

Tiff’s Treats delivers classic baked-to-order cookies and brownies from more than 60 locations across Texas, Georgia, Tennessee, North Carolina and soon, Oklahoma, and plans to continue opening stores throughout the U.S. The business has raised nearly $85 million in the last five years by firms such as Morgan Stanley Expansion Capital, Pixiu Investments, CIC Partners and Capstar Partners. In addition, Tiff’s Treats has received recent investment from basketball legend Dirk Nowitzki and fashion designer Kendra Scott, as well as tennis star Andy Roddick and actress Brooklyn Decker, long-time Tiff’s Treats fans who came on board as brand ambassadors in 2018.


About Harper Horizon

Harper Horizon is a Nashville-based imprint within HarperCollins Focus, publishing nonfiction literature across a number of categories including self-help, memoir, health and wellness, cooking, and other inspirational topics that reflect the values and cultural diversity of America’s Heartland. Harper Horizon exists to empower the minds of readers to all things possible, whether that is learning a new skill, building community, improving the environment, or having the courage to embody their beliefs. Learn more at www.harper-horizon.com.

About Tiff’s Treats

In 1999, Tiffany Taylor accidentally stood up Leon Chen for a date. As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born. Tiff and Leon, just 19-year-old sophomores at The University of Texas at Austin at the time, opened Tiff’s Treats with $20, a cell phone and a dream. Since then, the business has grown to 64 stores in Texas, Georgia, Tennessee and North Carolina, with more than 1,500 employees, baking hundreds of millions of cookies since the company started. The founders are now married and the business continues to grow, but Tiff’s Treats has the same core mission: creating memorable moments through classic, baked-to-order cookies and specialty desserts from high-quality ingredients, and delivering them straight from the oven to the home or office, warm, in about an hour. Customers can order online, with the Tiff’s Treats app or by phone, all supported by industry-leading technology and top-notch customer service. The charitably-minded company continually gives back with hundreds of thousands of cookies per year donated to nonprofit organizations and most store opening celebrations benefiting a local charity. To date, Tiff’s Treats has donated well over $1 million in products and funds to charitable organizations. To learn more, please visit www.cookiedelivery.com.

Contact: Katie Gaide

Public Relations Specialist      

katiegaide@cookiedelivery.com

Contact: John Andrade

Marketing Director, Harper Horizon

john.andrade@harpercollins.com