Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow's Consumers

by Raja Rajamannar

On Sale: 2021-02-09

Price: $27.99

Book Summary

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.

About the Book

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

Readers will:

  • Understand the evolution of marketing and how to be at the forefront of future change.
  • Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
  • Achieve breakthroughs in innovative thinking in order to compete in modern business.
  • Gain perspective from top marketers across industries.  

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.

 

Reviews

For as long as I have known Raja, he has been consistently pushing the boundaries of marketing to drive business results. His book will help executives of all kinds reimagine marketing.

Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.

Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.

'Raja does a brilliant job showing how to reimagine and reframe marketing by combining the power of creativity with predictive sciences and breakthrough technologies to drive business growth. Quantum Marketing is a must-read for all C-Suite executives.'

'Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.'

Product Details

  • ISBN: 9781400223954
  • ISBN 10: 1400223954
  • Imprint: HarperCollins Leadership
  • On Sale: 2021-02-09
  • Pages: 240
  • List Price: $27.99
  • Publisher: HarperCollins Leadership
  • Publication Date: 2021-02-09
  • Category 1 : BUSINESS & ECONOMICS / Marketing / General
  • Category 2 : BUSINESS & ECONOMICS / Advertising & Promotion
  • Category 3 : BUSINESS & ECONOMICS / Consumer Behavior
  • Category 4 : BUSINESS & ECONOMICS / Sales & Selling / General